Waiting Room

Take a look around! Read a few relevant Tweets, learn about the lingo we use, or get some deeper guidance from a past webinar or our eBook :).

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Vocabulary

Protagonist

proh-tag-uh-nist

Your protagonist can be you (the founder), a technology, or an uncommon belief.

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Virtual Visit

P33 Design Webinar

Part 2 of our exciting workshop with P33 Chicago's rockstar founders. Lots of distilled advice for designing early-stage decks, some demos of past projects, and an elucidating Q&A.

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Virtual Visit

Second Opinion 003

We dive into the pitch deck of deepfake detection startup, DeepTrust.

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Vocabulary

Breathing Room

"bree-th-ing room"

Like any living, breathing creature, slides have a natural habitat. They're happiest in wide fields and open skies. Each slide should be "long as a thought."

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Vocabulary

Eyebrows

"eye-browz"

"Eyebrow text" are directional wayfinding labels that sit above your headlines. They say something like, "Problem" "Solution". Small but mighty, we use them ~75% of the time.

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Story Tips

BIG # s are the BEST #s


Unlike pills, the bigger your #s are, the easier they are to swallow. But make your numbers count. Investors can't stand dumb numbers or numbers without context.

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Story Tips

Narrative Headlines


Sharp, descriptive headlines are the backbone of an engaging story. When each slide focuses on a single clear point, your deck becomes infinitely more digestible.

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Virtual Visit

How to address "Competition"

The Docs share some tips on how to crush that scary Competition slide in your pitch deck. They take a look at 4 real-life competition slides from startups, to show you how it's done.

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Story Tips

Kryptonite


A big misconception is that vulnerability is a sign of weaknesses. In pitch decks, it can be a signal of self-awareness and credibility. Call out your holes so that investors don't have to.

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Virtual Visit

Bring magic to your AI Startup’s deck

The Docs show how to zig where other's may zag. They deep dive into the pitch deck of AI startup WorkSense.

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Story Tips

The Shovel


One of the worst things you can do in a pitch deck is BS. If something is too good to be true, don't lie - leave it out.

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Story Tips

Dodge the Bullet


12pt bullets wave a "hey, you don't need to read this part, it's not important" flag. They're lazy. Just about anything is better than bullet points.

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Story Tips

Superpowers


Investors are evaluating you and your business for your unique "superpowers." So, think through what makes you special, and make it a clear takeaway for anyone who sees your deck.

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eBook

The Pitch Clinic

The groundbreaking deep dive guide to transform your pitch deck into an unforgettable story.

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Story Tips

Speed to Solution


Like clockwork, Elizabeth Yin tells us and our clients to hurry our sh** up and get to the exciting solution already.

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Virtual Visit

P33 Storytelling Webinar

Part 1 of our workshop with P33 Chicago's rockstar founders. We cover the many parts of successful storytelling from our time and experience in the (deck) doctor's office.

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Virtual Visit

Second Opinion 004

We dive into slides for fractional real estate startup, Blockplot!

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Vocabulary

Half and Half

"hahf and hahf"

Half and half is a type of milk AND a slide structure. Who knew! You can use a full-bleed block of color to split a slide in two for double the trouble.

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Virtual Visit

The #1 Tip to Increase Conversions

The Docs share their #1 tip to improve how your pitch deck is received by investors. They dive into some slides from Animation Automation company, Movmi!

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Virtual Visit

Second Opinion 004

We reimagine some slides for Eltra, a startup building electric boosters for vehicles.

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Story Tips

Static → Dynamic


Lines, arrows, brackets, and relative positioning are where it's at. Use them to connect concepts and show. Just remember, keep diagrams simple!

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Virtual Visit

All Caps Capital Podcast

Such a funny jam sesh. These guys rock.

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Story Tips

The Skim


Make key takeaways unmissable. The skimmer gets their streamlined narrative, and the deep reader gets rewarded with a more colorful story.

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